The year 2004 represents a sea change in the magical girl genre. In that year appeared two series that would give a new look and feel to mahou shoujo. One was Magical Girl Lyrical Nanoha, a series aimed primarily at the neckbearded adult male crowd, and the other was Futari Wa Pretty Cure, aimed at young girls. Both would produce spin-offs. Pretty Cure became a cash cow franchise for Toei Animation, with an impressive total of fourteen series to date, the most recent of which, KiraKira☆Pretty Cure a la Mode, began in February of 2017 and is still ongoing as of this writing. There are also several movies, including crossovers that bring together cures from different series.
Both of these franchises are notable for introducing to the genre a heavier emphasis on physical combat. Both series also completed the process of all but eliminating the previously omnipresent romantic subplots in favor of a focus on feminine camaraderie. Continue reading “Now Starting ‘Glitter Force’”