The other day, I posted a link to Christopher Kinsey’s discussion of how the magical girl genre has grown darker and more adult in recent years. Shortly thereafter, senpai noticed; that is, Rawlye Nyanzi took up the subject and gave his own speculation.
He looks at the subject from a different angle and makes an interesting observation: Japan is facing a devastating population winter. That is, the Japanese are not reproducing at replacement rate. And that means that the traditional target audience of magical girl anime is not getting replenished.
Nyanzi writes,
Remember that child-focused anime aren’t only trying to sell themselves, but associated merchandise as well. Before, they could aim at parents. Now, since there are way fewer parents and way more childless adults (who have way more disposable income), magical girl anime no longer have to be child-friendly. There’s no money in the children’s market anymore because there are too few children.
He also points out that there were grimmer magical girls even before the most recent spate. He gives My-HiME as an example, but we could easily refer to others—and even some of the great classics have their dark elements. Let’s not forget that Sailor Moon was forced to watch all her friends die and that the girls of Magic Knight Rayearth were tricked into committing a cosmic mercy-killing.
